Advertising Best Practices

Explore the best practices for advertising your multifamily properties.

Woman points to computer screen in conversation with colleague

August 8, 2024

Build-to-Rent Homes: What Multifamily Advertisers Should Know About This Booming Sector

Combining features of traditional multifamily with those of single-family housing, growth in the build-to-rent sector has skyrocketed in recent years. What’s behind this meteoric rise, and what can you do to best position your available units to renters?

Article

Photo-illustration of apartment building with price tags hanging off balconies

New!

March 29, 2024

Why Renters Want Price Transparency — and How to Deliver It

The days of “call for rent” are over. Here’s why price transparency matters to renters — and how it can help you attract better leads.

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Man scrolls through apartment listing on laptop

New!

Mar 28, 2024

How to Attract Renters with Unit-Level Details

How can you use detailed listings to draw in renters? Join Apartments.com’s Stuart Richens to learn what renters are looking for when shopping for an apartment and how to make your listings more effective.

Webinar

New!

Dec 14, 2023

Give ’Em What They Want: Your Guide to Renter Desires and Behaviors

What are today’s renters looking for? From amenities to dealbreakers, the results of a new Apartments.com survey are in. Join Apartments.com’s Chris Hood to get the top insights in under eight minutes.

Webinar

New!

Nov 30, 2023

They Ask, You Answer: How to Win Over Today’s Digital Customer

Renters today are more informed, less patient, and more digital than ever. How can you gain their trust? Join digital marketing guru Marcus Sheridan to learn how to provide the right content and “seller-free” experience that renters are demanding.

Webinar

Senior couple tours an apartment with a leasing agent

New!

August 4, 2023

How to Advertise Your Apartments to Baby Boomers

Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs.

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Leasing agent offers a couple a tour of an available apartment

New!

Jun 22, 2023

How to Make Renters Fall in Love with Your Communities

Join Apartments.com’s Chris Hood for an on-demand webinar for a peek at the latest renter survey results: who’s renting and why, what matters to them, and what you can do to turn them into residents. This session was originally presented at the Apartmentology Learning Lounge.

Webinar

New!

Jun 22, 2023

Optimize Your Apartments.com Listings

How can you maximize the ROI on your online listings? Apartments.com’s Arjun Anandan shares the latest findings on what drives high-quality leads and lead-to-lease conversion. This session was originally presented at the Apartmentology Learning Lounge.

Webinar