Gen Z | Apartments.com

Explore data and best practices for advertising to Gen Z renters.

Young woman packing up apartment

What Do Young Renters Want?

A new survey reveals that younger renters are more online, more budget-conscious, and more likely to cohabitate. Explore what sets this renter population apart from previous generations.

Members of Gen Z are heavy users of smartphones

Reaching Gen Z: Marketing to the Next Faces of Renting

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.

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