Planning your summer calendar of resident events? An outdoor movie night is a low-key way to bring your community together on a warm summer evening. To make sure your event is a blockbuster hit, here’s what you should do — and what to avoid.
Do’s
1. Find the right spot
Look for a spacious, comfortable location within your community that can easily accommodate a large screen and ample seating arrangements. This might look like a grassy area scattered with blankets and pillows, or it could be a courtyard filled with folding chairs.
Look for a blank wall to project the film — or secure a projector screen you can set up in a convenient location.
And when selecting a spot, don’t forget to consider noise level, foot traffic, and power outlet access.
2. Keep it comfy
Encourage your residents to settle in for the movie with their favorite blankets, lawn chairs, or bean bags. If you have the resources, consider providing some extra blankets or chairs for residents who can’t bring their own.
3. Create the right ambiance
Establish an inviting atmosphere by using fairy lights or lanterns to cast ambient lighting. You can also try dimming any lamps in the area, especially once the movie begins. Soft lighting encourages residents to join the event but keeps the focus on the film. You may also want to play background music before the film starts to help people find the event and settle down.
4. Check the weather
There’s nothing like a surprise storm to make your plans go awry. Keep an eye on the weather forecast leading up to the event, and plan for unexpected changes by having a backup plan ready. If rain clouds loom, consider rescheduling or moving the event to an available indoor location. In case of a slight wind, make sure your screen and any lightweight decorations are firmly fastened to keep them from blowing away.
5. Pick a crowd pleaser
Which film you select will play a major role in how many residents show up to your event. Before you select a movie, think about what might appeal to your residents, and consider creating a poll or soliciting suggestions.
It’s generally a safe bet to choose a family-friendly film with appeal across age groups. When possible, look for options that reflect the interests, hobbies, or lifestyle of your community. For example, a feature starring a furry friend is likely to be a popular choice in a community of dog owners.
When showing a film to your community, you’ll need to get a public performance license. Alternatively, you can choose a movie from the public domain.
Don’ts
1. Skimp on equipment
Ensure clear sound and a crisp picture by investing in a high-quality projector, sound system, and, if needed, projector screen. Unreliable equipment will only detract from the experience if your residents can’t hear or see the film properly. Test your equipment ahead of time to address any technical glitches.
2. Forget about snacks
What’s a movie night without snacks? Set up a concession stand with classic movie treats like popcorn, candy, and beverages. You can also encourage your residents to bring their favorites from home.
3. Overlook safety
Keep your seating area well-lit and clearly marked, with walkways and exits clear to prevent tripping hazards.
4. Fail to advertise the event
Start spreading the word about your movie night a few weeks in advance. To expand your reach, take advantage of different communication channels, such as email, social media, and community apps. You can post flyers in common areas and ask your onsite teams to get the word out in person. Make sure to include important details such as the date and time, location, movie title, and any items that residents should bring with them to the event.
5. Underestimate the importance of feedback
Once the event is over, don’t forget to gather feedback from attendees to gauge their satisfaction and identify areas for improvement for next time. Not only does this help you plan for your next event, it also shows your residents that you value their input. Consider distributing a paper or electronic survey at or after the event. You can ask your residents for their top movie suggestions or solicit ideas for other summer events.
Keep your residents engaged
With the right plan in place, it’s time to get started. Let the show begin!
Looking for more community event ideas? For more ways to bring your residents together year-round, check out these ideas:
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