With high vacancy and limited staff bandwidth, it’s more important than ever to make your leasing process efficient and effective. Here are five strategies you can implement today to streamline your leasing processes and help boost your conversion rate.
1. Enable online tour scheduling
When prospective residents want to tour your property, there’s no need to waste time playing phone tag or sending emails back and forth to coordinate timing. Just turn on tour scheduling in your Apartments.com listings. Interested renters can click a button to schedule a tour with your leasing team.
To expand your reach, consider offering not just onsite but also virtual tours with an agent. This can help you attract renters from the 40 percent of Apartments.com users who search for an apartment outside their current market.
For added efficiency, make sure your tour scheduling is synced up to your property management software. This will automatically connect renters with available timeslots and add scheduled tours to your calendar, saving you even more time.
2. Take advantage of Apartments.com integrations
Why update your listings manually when software can do it automatically for you? Apartments.com partners with dozens of property management vendors to seamlessly integrate data from your software to your listings. Make sure that your feeds are synchronized to give renters the latest data and reduce the burden on your leasing team.
3. Add the option to apply directly from your listing
When a potential resident falls in love with one of your apartments, there’s an easy way to send that prospect directly to the application in your leasing portal. Enable the Apply Now functionality on your listings to let renters apply directly for an available unit, straight from your listing.
With 20 percent of Apartments.com community leads coming in from Apply Now, this helpful shortcut is growing in popularity among renters and advertisers.
4. Show off your individual units
How many questions does your leasing team field about specific units? Whether it’s the features or finishes within a given unit or where the apartment is located within the property, renters want to know all about the apartment they could soon call home. But answering all of these questions doesn’t have to fall on your leasing team.
With detailed listings that showcase all your available units have to offer, you can answer renters’ questions before they even contact you. When you offer comprehensive listings that include apartment-specific information, you’ll save your leasing team time and make it more likely that serious renters will reach out.
5. Provide pricing transparency
With cost consistently ranking as renters’ top priority, you want to make sure you’re giving renters the information they need. Three in four renters in the latest Apartments.com survey said that price was their primary consideration when selecting an apartment.
And with fees that can vary based on move-in date, number of pets, parking and more, it can be confusing for renters to determine which apartments fall within — or above — their budget.
Answer pricing questions upfront with a personalized calculator in your Apartments.com listings. The Rent Estimate calculator, an optional feature, makes it easy for renters to generate their own price estimate based on their intended move-in date, lease terms, and any optional fees. This helps you attract renters who are the right financial fit for your apartments.
Ready to get started?
Improve your leasing efficiency today. Talk to your Apartments.com sales representative about how to take advantage of these features to save your team time and improve your lead quality.
Explore more resources
Check out these articles and videos for more advertising tips and best practices:
- Video: How to Attract Renters with Unit-Level Details
- Have You Claimed Your Online Business Profiles Yet?
- 7 Tips for Completing a Successful Lease-Up
- Video: Give ’Em What They Want: Your Guide to Renter Desires and Behaviors
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