The Zippin Pippin at Bay Beach Amusement Park in East Shore Drive was Elvis's favorite ride.
The Zippin Pippin at Bay Beach Amusement Park in East Shore Drive was Elvis's favorite ride.
Visitors from all around Green Bay are drawn to the Saturday Farmer's Market downtown.
Biking is a popular activity for locals at Admiral Flatley Park in downtown Green Bay.

Green Bay, WI

Area Guide

Avg Rent

$998

Population

106,710

Renter Mix

46% Rent

Bayfront views and NFL championships define Green Bay

Lake College Town Outdoors

Green Bay sits where the Fox River meets Lake Michigan, giving the city a geography that has shaped its identity since French explorer Jean Nicolet established a trading post here in 1634. Today, it is the third-most populous city in Wisconsin and the county seat of Brown County, with a metro area of roughly 335,000 people. The economy spans healthcare, manufacturing, and education, with the University of Wisconsin-Green Bay serving as a key anchor alongside major employers like Bellin Health Systems and Schneider National. The Green Bay Packers are woven into the city's fabric — Lambeau Field and the surrounding Titletown District are genuine gathering points year-round, not just on game days.

Neighborhoods here offer real variety. Downtown and the Broadway District deliver riverfront energy, the Astor Park area features tree-lined streets near major medical centers, and University Heights puts residents close to the UW-Green Bay campus and Bay Beach Wildlife Sanctuary. The rental market reflects that range — from older craftsman-style homes converted into apartments to newer apartment communities near Titletown and the West Side. Studios, one-bedrooms, and multi-bedroom units are all in steady supply, with rents that remain notably accessible compared to other Wisconsin metros. For renters who want a mid-sized city with genuine character, Green Bay delivers without pretense.

Explore the City

The Zippin Pippin at Bay Beach Amusement Park in East Shore Drive was Elvis's favorite ride.

Visitors from all around Green Bay are drawn to the Saturday Farmer's Market downtown.

Biking is a popular activity for locals at Admiral Flatley Park in downtown Green Bay.

Demographics

Median Household Income

$55,105

Average: $69,703

Education

24,857

Residents Have a Degree

Job Market

56,246

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

37 Years

Largest Age Group

25-34 Years

Approximately 15% of Residents

Under 20

26%

Over 65

16%

Housing Distribution

Green Bay has more homeowners than renters.

Renters
46%
Non-Renters
54%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
17%
Other Education
83%

Rent Trends

As of July 2026, the average apartment rent in Green Bay, WI is $976 for a studio, $998 for one bedroom, $1,274 for two bedrooms, and $1,656 for three bedrooms. Apartment rent in Green Bay has increased by 2.5% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$998/month
724 Sq Ft
House
$2,177/month
919 Sq Ft
Townhome
$1,838/month
1,189 Sq Ft
See Rental Market Trends in Green Bay, WI

Cost of Living

The cost of living in Green Bay, WI is 8.4% lower than the national average. Generally, housing in Green Bay is 16.3% less expensive than the national average, with rent falling between $976 - $1,656. You can expect to pay 0.1% more for groceries, 12.6% less for utilities, and 1.4% less for transportation.

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Learn More About Green Bay

Getting Around

Fairly Walkable

Walkability

40 / 100

Limited Public Transit

Transit

30 / 100

Exceptionally Drivable

Drivability

100 / 100

Moderately Bikeable

Bikeability

60 / 100

Schools

Lineville Intermediate

Public

Grades K-5

788 Students

Pioneer Elementary

Public

Grades K-5

494 Students

Pioneer Elementary School

Public

Grades K-5

494 Students

Lannoye Elementary School

Public

Grades PK-5

309 Students

Meadowbrook Elementary

Public

Grades PK-5

479 Students

Bay View Middle

Public

Grades 6-8

896 Students

Bay View Middle School

Public

Grades 6-8

896 Students

Leonardo Da Vinci School For Gifted Learners

Public

Grades K-8

356 Students

Red Smith K-8

Public

Grades PK-8

828 Students

Lombardi Middle

Public

Grades 6-8

703 Students

Preble High

Public

Grades 9-12

2,125 Students

Preble High School

Public

Grades 9-12

2,125 Students

Bay Port High School

Public

Grades 9-12

1,926 Students

Bay Port High

Public

Grades 9-12

1,926 Students

East High

Public

Grades 9-12

1,084 Students

Points of Interest

Parks and Recreation

  • Bay Beach Wildlife Sanctuary
  • Cofrin Memorial Arboretum
  • Heritage Hill State Historical Park
  • National Railroad Museum
  • Green Bay Botanical Garden

Airports

  • Green Bay/Austin Straubel International
  • Appleton International

Top Apartments in Green Bay

Houses for Rent in Green Bay

Living in Green Bay

History

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Green Bay traces its European roots to 1634, when French explorer Jean Nicolet established a trading post at the mouth of the Fox River. A permanent settlement followed in 1717, and the area passed from French to British hands after the French and Indian War. Charles de Langlade arrived in 1765 and helped shape the early community, earning recognition as a founding figure in the region. The Broadway District preserves some of that early character in its 19th-century storefronts and converted commercial buildings. Downtown's Bellin building and other adaptive reuse projects reflect the layers of industrial and commercial history that built the city. Heritage Hill State Historical Park offers a living timeline of Wisconsin settlement, with restored buildings and exhibits spanning the fur trade era through the 20th century. The Neville Public Museum and National Railroad Museum both anchor the local history scene, while the Walk of Legends traces the city's deep football heritage through downtown.

Restaurants

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Green Bay's dining scene reflects both its Midwestern roots and a growing appetite for variety. Downtown and the Broadway District anchor much of the city's restaurant culture, with options ranging from classic Wisconsin supper clubs and steakhouses to casual neighborhood spots perfect for postgame gatherings. French cuisine has a presence in the area, a nod to the city's early French settler history. Cheese and bratwurst are fixtures at local menus and Packers tailgates, where Wisconsin culinary traditions take center stage. The CityDeck area along the Fox River draws diners to outdoor patios in warmer months, and the Titletown District has added newer dining options to complement the city's traditional food culture.

Transportation

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Green Bay is a car-dependent city where most residents rely on personal vehicles to get around. The main highway network includes I-41, I-43, and WI-172, which form a loose loop around the city and connect it to Milwaukee, the Fox Valley, and the Upper Peninsula of Michigan. Green Bay Metro provides bus service linking downtown, UW-Green Bay, and major commercial corridors, with special routes added on Packers game days that serve Lambeau Field. Downtown is pedestrian-friendly, with wide sidewalks and crosswalks that make walking practical near the Broadway District and the Fox River waterfront. The Fox River State Recreational Trail runs 20 miles from downtown to the county line and is well-suited for biking, jogging, and rollerblading. Austin Straubel International Airport, located just southwest of the city, provides regional air service for those who need to travel beyond driving distance.

Parks

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Green Bay's parks take full advantage of its riverfront setting. CityDeck, a linear park along the Fox River downtown, connects to the Fox River State Recreational Trail, a 20-mile corridor open to walking, jogging, cycling, and rollerblading, with a boardwalk, splash pad, and river views along the way. Leicht Memorial Park, also on the Fox River, serves as a gathering space for festivals and community events throughout the year. Bay Beach Amusement Park offers a different kind of outdoor experience, with traditional rides including the Zippin Pippin roller coaster. The Bay Beach Wildlife Sanctuary provides naturalized green space for wildlife observation, and the Green Bay Botanical Garden rounds out the city's outdoor offerings with cultivated gardens open across the seasons.

Cost

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Green Bay sits well below the national average for overall cost of living, with housing costs notably lower than what renters find in many comparable Midwestern cities and well below state averages. Rents range from the mid-$900s for studios to the mid-$1,600s for three-bedroom units, with two-bedroom apartments generally landing around $1,200. Nearby communities like Ashwaubenon tend to run higher, while suburbs such as Bellevue offer competitive pricing. Utilities and healthcare costs also come in below national benchmarks, making the overall monthly burden for renters more manageable. The local economy is anchored by manufacturing, healthcare, and food processing sectors, providing a stable employment base for residents.

Shopping

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Green Bay's shopping spreads across several distinct areas, each with its own character. Downtown and the Broadway District draw shoppers with locally owned boutiques and storefronts set along walkable streets, and the area hosts a downtown farmers market that brings together local vendors throughout the warmer months. Military Avenue serves as a corridor for everyday retail, while Bay Park Square Mall on the west side offers a traditional enclosed mall experience with a range of national retailers. The Titletown District, anchored by development near Lambeau Field, has added a newer mixed-use retail and dining presence to the city's west side, rounding out a shopping landscape that runs from neighborhood streets to larger commercial hubs.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.