Situated between Amarillo and Lubbock, Plainview offers residents a small-town atmosphere with convenient access to big-city amenities. Downtown Plainview is the heart of the city, boasting an array of antique stores, boutique shops, and local restaurants. Numerous local parks provide plenty of opportunities for outdoor recreation, including Regional Runningwater Draw Park, Hood Park, and Broadway Park.

Plainview prioritizes culture and the arts, with historical features like the Museum of the Llano Estacado, Plainview Point Monument, and Centennial Circle of Honor in addition to artistic amenities such as the Fair Theatre and the Malouf Abraham Family Art Center. Wayland Baptist University is also located in Plainview, providing the community with a host of athletic and cultural events. Quick access to I-27 and U.S. 70 makes getting around from Plainview simple.