Advertising Best Practices

Surveys consistently show that renters care about price above other factors. But not showing fees isn’t the solution. In fact, price transparency in your advertising strategy can be a powerful way to reach your occupancy goals.

What is the nation’s largest apartment owner doing to meet the needs of renters? Greystar’s Becca Hallisey sits down with Apartments.com’s Chris Hood to share the company’s data-informed marketing strategy.

When you own or manage a property with fewer than 50 units, your marketing needs and challenges are unique. Join Apartments.com’s Ame Gilbert for advertising tips that will help you reach and convert the renters you need.

As consumer media behavior shifts to keep up with an expanding world of media choices, it can be challenging for multifamily communities to reach renters. Get an up-to-date look at where you can find today’s renters and how to advertise accordingly.

Looking to increase your lead-to-lease conversion rate? Get the latest findings on what renters want to see from your communities in their rental search — and how you can attract high-quality leads.