AI-Powered Strategies to Streamline Your Social Media Workflow

How to Unlock the Power of AI for Social Media Marketing

Social media marketing can be a time-consuming process. Whether you’re writing captions or editing images, you might feel bogged down by repetitive tasks.

That’s where generative AI can help. With the help of artificial intelligence, you can work more efficiently, improve the quality of your social media content, and gain a competitive edge.

So, what does that look like in practice? In a recent webinar, Erica Byrum, assistant vice president of social media for Apartments.com, walked through the different ways artificial intelligence can support your work as a social media marketer.

3 social media tasks that AI can streamline

With AI-powered tools, you can speed up every step of your workflow.

1. Brainstorming

Running out of ideas? AI writing assistants like ChatGPT and Claude.AI can give you a spark of inspiration.

“The great thing about AI-powered ideation is that it can help surface unique, unexpected ideas that may be outside of your normal thought patterns,” Byrum said.

To get started, just give the AI tool some background. Provide details about your property, your target audiences, and your goals. And then prompt it to generate a list of new ideas you can sort through. You can use AI to brainstorm options for new topics, campaigns, or even resident events.

2. Creating content

When you’re ready to create your social posts, AI can help. For example:

• Generate captions ahead of time with ChatGPT and Claude.AI
• Resize and repurpose your images in bulk, using graphic design tools like Canva, Lightroom, and InShot
• Create videos from scratch by feeding a script and some visual direction to a video-editing tool such as Canva

3. Scheduling posts

Once you have a folder full of captions, images, and videos to post, how and when should you use them? AI-powered project management tools can help you figure out the right cadence and schedule. Some generative AI tools, like Apartments.com’s Social & Reputation Suite, can even help you schedule the posts on your social media channels.

How AI can support your online reputation

Reputation management is another area where AI can give you a boost. Sentiment analysis and social listening tools can keep track of what people are saying about your property online. This helps you stay on top of negative feedback and follow what’s trending in your community.

The risks of using AI

When using AI, protect yourself from potential pitfalls:

• Understand how AI tools are using your data, and be transparent with residents about privacy and data security for any information that you share.
• Maintain the human element. To avoid generic content, use AI to assist with, not fully replace, the contributions of you and your team.
• Double-check everything AI generates, and correct any false information you spot.

Embrace your powerful sidekick

For social media marketers today, artificial intelligence is an essential tool, Byrum said.

“By leveraging the power of AI,” she said, “you can streamline your workflows, expand your creative capabilities, and gain deeper insights about your audience.”

Check out the Social & Reputation Suite for personalized support

Looking for more guidance? Powered by AI, the Social & Reputation Suite from Apartments.com is an all-in-one platform that can help you get more results from your social media marketing. And our team is here to help you every step of the way.

Get more ideas to enhance your social media content

How can you keep your social media channels engaging and up to date, even with limited resources? Explore these three strategies from Erica Byrum.

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