Brad Bellflower is back. With a brand-new marketing campaign, Apartments.com is driving even more traffic to properties’ listings. This year’s far-reaching campaign features spots across TV, social media, podcasts, and more. Renters won’t be able to miss it. With his classic quirky humor, the beloved Brad Bellflower shows renters the latest tips on how to find their next apartment.
Reaching renters everywhere
The multichannel campaign will reach over 90 percent of U.S. households, delivering over 13 billion impressions. This includes TV commercials, digital and social videos, audio commercials, influencer partnerships, and digital display ads.
Apartments.com will continue to be visible on the top networks on cable television. But traditional TV isn’t the only place to find renters today. That’s why the campaign includes streaming partners like Netflix, Disney+, Hulu and Max — and digital audio platforms including Spotify, Pandora, and Amazon Music.
With over 50 media partners in total, these ads are designed to find renters across all their favorite platforms. The campaign includes the top social media platform and will feature more influencers than ever before. With a greater focus on social media and influencers, Apartments.com is connecting with renter audiences in an authentic and meaningful way.
Sports remain a slam-dunk opportunity to reach renters. Beginning with its kickoff during March Madness, the campaign taps into the popularity of the biggest sports events throughout the year. And as women’s sports surge in popularity, we’re also reaching renters through the WNBA and National Women's Soccer League.
Helping renters find their next place
With detailed listings and the option to apply directly through Apartments.com, it’s easier than ever for renters to find a place. And we want them to fall in love with your properties’ listings.
The new ads highlight how useful tools like Matterport 3D tours help renters discover your units.
Take a peek at the campaign
What makes Apartments.com the place to find a place? Check out one of the latest spots in this year’s campaign. This ad, focused on the unit-level detail renters can find in your listings, showcases just one of the many ways that Apartments.com gives renters the information they crave.
Check out what else renters will see this year:
Get the full picture
Want to know about our strategy? Discover what we’re doing to reach today’s renters in a changing media landscape.
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