How AI Can Help Your Social Media Marketing Strategy

Is artificial intelligence part of your social media marketing strategy? If not, don’t be intimidated. When used correctly, AI tools can help you work faster and smarter.

Apartments.com’s Erica Byrum, assistant vice president of social media, shares her top three tips for integrating AI into your social media processes.

1. Use sentiment analysis tools to monitor online conversations

With AI sentiment analysis tools, you can track what residents and prospects are saying about your community online. When you don’t have the bandwidth to read through every online comment yourself, AI-powered tools can do this work for you.

First, they browse online conversations happening about your property, and then they synthesize and summarize the information. This can help you stay on top of what people are saying about your brand, understand what current and prospective residents see as your community’s strengths and weaknesses, and work with your onsite teams to resolve any current issues that residents have mentioned.

2. Generate content at scale

Did you know that AI can help you create content? From photos to captions, generative AI can respond to prompts to craft images and copy to keep your social media calendar fresh. Remember to always loop in a human to review and revise this content as needed.

3. Gain more insights about your audience

AI tools are leading the way for developing a more comprehensive picture of your audience, whether current residents or the prospective renters you’re looking to convert into residents.

Not only can AI-powered tools sift through vast amounts of information to understand how your target audience behaves online, these applications can also analyze that information for you, translating data into actionable insights.

For example, AI can segment your audience into specific groups and predict which messages will resonate with each subgroup. This helps you target your messaging to convert more renters.

Watch the video

Join Erica as she walks through how these tips can save you valuable time.
 

Learn more about social media marketing

Want more tips from Erica? Follow @ApartmentsBiz on Facebook and Twitter for Erica’s social media ideas and best practices, or follow Apartments.com on LinkedIn. Interested in personalized support? Check out Apartments.com’s Social & Reputation Suite.