Baby Boomers | Apartments.com

Explore data and best practices for advertising to renters in the baby boomer generation.

Senior couple tours an apartment with a leasing agent

How to Advertise Your Apartments to Baby Boomers

Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs.

Advertise on the rental network with the most visitors

See how our suite of property management tools makes renting easy for landlords.

To find a place to rent please visit apartments.com

Or call 888-383-8253

Get started

Get started

* all fields required

Yes, I'd like to receive emails about products, services, and events from Apartments.com.