Baby Boomers

How do renters 55 and older differ from their younger counterparts? Here’s what you need to know about these renters — who they are, what they’re looking for, and what they want to see from properties like yours.

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs.