Learning Lounge

What is the nation’s largest apartment owner doing to meet the needs of renters? Greystar’s Becca Hallisey sits down with Apartments.com’s Chris Hood to share the company’s data-informed marketing strategy.

It’s tough to keep your social media channels fresh and engaging, especially with limited resources. Discover how to build creative partnerships to supercharge your content strategy and inspire audience trust.

As consumer media behavior shifts to keep up with an expanding world of media choices, it can be challenging for multifamily communities to reach renters. Get an up-to-date look at where you can find today’s renters and how to advertise accordingly.

Did you know that online reviews matter to 98% of renters searching for an apartment? You can’t afford to ignore this important part of your online reputation. Watch to get a solid game plan that will help you improve your ratings and successfully manage negative feedback.

Looking to increase your lead-to-lease conversion rate? Get the latest findings on what renters want to see from your communities in their rental search — and how you can attract high-quality leads.

Following last year’s record-breaking delivery of new units, the forecast for new deliveries this year is down 10%. But that doesn’t mean the multifamily sector is out of the woods yet. Learn which markets will continue to still see elevated deliveries and why the impact won’t be evenly distributed across property classes.

As rent growth deceleration and spiraling vacancy come under control, what’s ahead for the multifamily market this year? Explore what’s behind these calming conditions and which segments of the market will be the first to fully recover.

Meet the renter of 2024. Learn who’s looking to move, what renters want to know about your communities, and how the apartment search process has changed.

We’re constantly learning from what we call “the world’s largest focus group of renters.” Check out the innovative ways Apartments.com is improving the renter and advertiser experience, guided by the latest research and renter behavior.

No longer lagging behind, the Midwest and Northeast are now fighting their way to the top of rent growth charts. How did they end up here, and what’s behind the cloudy outlook for the Sun Belt? Get an overview of the regional and market-level trends, including the top 50 metros.