Looking to wrap up the year with expert analysis? It’s not too late to catch our Learning Lounge sessions on demand.
These webinars, originally presented live at the National Apartment Association’s Apartmentalize conference in Philadelphia, cover topics ranging from multifamily market trends to the latest advertising strategies. You’ll get our top tips for multifamily owners and operators.
Browse the full list of sessions to find the topics that speak to your needs and interests.
Multifamily market insights
What’s going on across the multifamily market? Dive into the data with CoStar’s Jay Lybik, national director of multifamily analytics.
With three decades in commercial real estate research, Jay Lybik brings a nationwide and market-level focus to CoStar’s wealth of data. He offers groundbreaking analysis and thought leadership to explain the evolution of the multifamily sector.
2024: The Year of Market Stabilization?
The multifamily market is showing early signs of stabilization. As rent growth deceleration and spiraling vacancy come under control, what’s ahead for the multifamily market this year? Explore what’s behind these calming conditions and which segments of the market will be the first to fully recover.
How Long Will Apartment Oversupply Continue?
Learn which markets will continue to see elevated deliveries and why the impact won’t be evenly distributed across property classes.
Rent Growth: Winners and Losers
No longer lagging behind, the Midwest and Northeast are now fighting their way to the top of rent growth charts. How did they end up here, and what’s behind the cloudy outlook for the Sun Belt? Get an overview of the regional and market-level trends, including the top 50 metros.
Effective advertising strategies
Get the latest tips and research on how to make your online listings more likely to attract and convert renters. These sessions are led by Arjun Anandan, associate director of product management for Apartments.com, where he leads core consumer product initiatives.
How to Optimize Your Listings for Better Leads
Looking to increase your lead-to-lease conversion rate? We’ll share the latest findings on what renters want to see from your communities in their rental search. Gain tips you can immediately put into practice to attract high-quality leads.
What’s New from Apartments.com?
We’re constantly learning from what we call “the world’s largest focus group of renters.” Join this session for a peek at the innovative ways Apartments.com is improving the renter and advertiser experience, guided by the latest research and renter behavior.
Social media success
An accomplished author and social media influencer, Erica Byrum directs the business development, product marketing, sales, and operations efforts for the Apartments.com suite of reputation and social media management solutions.
3 Ways to Fuel Authentic Social Content
It’s tough to keep your social media channels fresh and engaging, especially with limited resources. Discover how to build creative partnerships to supercharge your content strategy and build audience trust.
Improve Your Property Reviews: A Crash Course
Did you know that online reviews matter to 99% of renters searching for an apartment? You can’t afford to ignore this important part of your online reputation. We’ll give you a solid game plan to improve your ratings and successfully manage negative feedback.
Renter trends and advertising tips
Get the latest on what renters are doing and what this means for your advertising strategy.
How Today’s Renters Are Searching
Meet the renter of 2024. In this session, you’ll learn who’s looking to move, what these renters want to know about your communities, and how the apartment search process has changed.
Melinda Szell is responsible for the content strategy, thought leadership, and educational resources for Apartments.com advertisers.
Where Renters Are — and How to Find Them
As consumer media behavior shifts to keep up with an expanding world of media choices, it can be challenging for multifamily communities to reach renters. Discover what renters are consuming and how to advertise accordingly.
Chris Hood leads multifamily marketing for Apartments.com, including brand management, sales enablement, direct marketing, and event marketing. With over 20 years in marketing leadership, his experience spans multifamily, media, entertainment, technology, and the automotive industry.
Balancing Art and Science: How Greystar Uses Data to Better Serve Renters
What is the nation’s largest apartment owner and operator doing to meet the needs of renters? Greystar’s Becca Hallisey, senior national marketing manager, sits down with Apartments.com’s Chris Hood to share the company’s data-informed strategy and actionable insights.
Becca Hallisey is a senior marketing manager at Greystar. With over 10 years’ experience in the multifamily industry, Becca oversees the property support team of Greystar’s marketing operations department. Her team supports over 3,000 communities in marketing product support, Salesforce, and more.
What is Apartmentology?
Your source for multifamily insights, Apartmentology brings you the latest data and analysis from industry experts.
