The Top 5 Challenges in Multifamily Social Media Marketing

You know that maintaining a strong reputation and robust social media presence is essential to retaining your residents and attracting new renters. But keeping on top of this multimillion asset can be a full-time job. Check out the top five challenges that communities face in managing their social media presence and online reputation, and learn how you can address them.

1. Lack of time

Marketers and onsite teams often wear multiple hats, juggling long lists of tasks and responsibilities. Time constraints can make it difficult to allocate resources effectively, leading to missed opportunities in a fast-paced and competitive marketing landscape.

2. Incorrect or inconsistent business information

Keeping your business information up to date is easier said than done. To position your business for success, you need to make sure your property address, phone number, and other details are accurate and consistent across multiple online directories and platforms.

Changes in business information, mergers, acquisitions, or even listing errors can lead to inconsistencies that confuse prospective renters and lower your community’s search engine rankings.

3. Sporadic content and low engagement

Do you maintain a consistent stream of high-quality content? Keeping a regular cadence of content that resonates with your prospects and residents can be difficult. As a marketer, you need to continually create engaging content that aligns with your brand while also staying on top of online trends and social media algorithms.

4. Poor online reputation

With the internet as the first place that renters turn to find a new apartment, online reputation is key. If you have negative online reviews — or none at all — renters might cross your property off their list before they even contact you.

Your online reputation is an asset that needs to be actively managed. To protect your online reputation, you must monitor reviews across platforms, respond to both positive and negative feedback, and create a strategy to encourage positive reviews and minimize the impact of negative reviews.

5. Uncertainty about how to measure effectiveness

So you’ve been posting consistently on your social media channels. But what content actually works? It can be hard to determine the effectiveness of your social media marketing and reputation management efforts.

But without clear metrics and analytics, you won’t be able to focus your energy on the content that drives leads and supports retention.

Clear KPIs and goals can help you track the effectiveness and justify of your marketing budget.

Support for social media marketing and reputation management

Did you know that Apartments.com offers a suite of services to help you take on these challenges? The Social Media & Reputation Suite from Apartments.com provides personalized support maintaining your social media presence, while also managing — and improving — your online reputation.

Interested in personalized support managing your social media presence and online reputation? Check out Apartments.com’s Social Media & Reputation Suite.