Brand Identity | Apartments.com

Explore tips and resources for building an effective brand identity.

Woman browses directory of property management companies on Apartments.com

New Directory Helps Brand-Loyal Renters Find Your Communities

Did you know that almost 90 percent of renters want to know the brand behind their apartment community? A new directory from Apartments.com helps you build brand awareness for your management company and attract more renters to your properties.

Minutes with Marcia B. with Daryl Smith

Daryl Smith on Building a Brand Story

What drew this marketing leader away from public television to multifamily? Daryl Smith of KETTLER shares his customer-focused tips for creating an effective brand identity, and much more, in the latest episode of Minutes with Marcia B.

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