Daryl Smith on Building a Brand Story

In this latest episode, Marcia B. speaks with Daryl Smith of KETTLER. They discuss why the chief marketing officer left a career in public television for multifamily, how to build an effective brand identity, and what aviation has to teach the apartment industry.

Minutes with Marcia B. is a series from Apartments.com. Whether you’re a property manager, owner, or executive, join multifamily expert Marcia Bollinger as she sits down with leaders across the industry to discuss their success stories, defining moments, and personal insights. Get the real stories behind the multifamily headlines, and help your career thrive.

Daryl Smith is the senior vice president and chief marketing officer of KETTLER. With a focus on digital media, marketing operations, and brand strategy, he brings over two decades of experience in multifamily marketing, following a background in journalism and public television. Daryl has worked for Pinnacle Property Management Services, Trammel Crow, Riverstone Residential, Greystar, and Bonaventure, and he currently serves on the advisory board for the Apartment Innovation & Marketing Conference.

Marcia Bollinger is the senior vice president of multifamily for Apartments.com. With over 40 years’ experience in apartment lead-generation tactics, Marcia was instrumental in building the Apartments.com Network into the country’s premier internet listing site. She is the recipient of the National Apartment Association’s Lifetime Achievement Award, Certified Apartment Supplier designation, and NSC Victor Award.

Looking for more Minutes with Marcia B.? Check out the rest: LuAnne Acton Ross (episode 1), Jamie Gorski (episode 2), Laurie Lyons (episode 3), Melissa White (episode 4), Jennifer Staciokas (episode 5), Tony Sousa (episode 6), Lisa Taylor (episode 7), Pat Hutchison (episode 8), Matt DeGraw (episode 9), Debbie Phillips (episode 10), Sharon Hatfield (episode 11), Robert Gasteiger (episode 12), and Greg and Sloane Cerbana (episode 14).