Centralizing Leasing Operations? Here’s How to Reach Renters

With staffing challenges and expenses on the rise, a growing number of property management companies are centralizing their operations across a cluster of nearby properties. What’s behind this approach, and how can you ensure your future residents can still find you?

A more efficient leasing strategy

Instead of having a separate leasing team and physical office space within each property, you may opt to have a dedicated leasing office that serves multiple properties. With this centralized model, you don’t need as many team members to fill leasing positions and can rely on your top-performing employees to complete these tasks efficiently, ensuring renters’ needs are met.

This trend is gradually replacing the 1:100 rule. Under this previous norm, it was standard to provide one onsite leasing agent per 100 units.

A centralized leasing office is part of a broader shift toward streamlining the leasing process and centralizing property management operations across the board. While centralization has long been a goal among apartment operators, this trend has accelerated since the onset of the pandemic.

Other cost-cutting and efficiency-boosting measures may include relying on customer relationship management software, offering a leasing chatbot powered by artificial intelligence to respond to basic inquiries, and giving prospective renters more self-directed options throughout the leasing process. These strategies come at a time when renters are seeking more information and faster response times.

How can renters find your leasing office?

When you advertise your properties on Apartments.com, you can specify the address of your leasing office, in addition to the locations of the properties themselves. That way, renters can easily contact your leasing office even if the property they’re interested in doesn’t have an onsite leasing team.

 
Prospective renters browsing your listing will see the leasing office displayed prominently at the top of the page. The address will also be featured in the Contact section, as well as on the map under the Location tab.

Streamline your data integrations

If you’ve centralized your feeds across a group of properties, Apartments.com makes it easy to populate the right pricing and availability data to prospective renters. We’ll help you ensure the appropriate data is displayed for each individual location.

Effectively reach renters

In the search for greater efficiency, you don’t have to sacrifice the renter experience. No matter how many leasing offices you operate, it’s easy to help renters find you — and ultimately sign a lease.