Your Neighborhood, Your Residents: Tools to Drive Traffic

Did you know that 42 percent of rental searches today come from out of town? Renters from other metros and states aren’t necessarily familiar with your apartment community — or even your local neighborhood or city. That’s where Apartments.com offers several key ways to help educate prospective renters about your area and drive them to your listings. And even for local residents, these resources can be a helpful tool to explore new neighborhoods and discover your community.

Local area guides

Each top rental market, from Atlanta to Wichita, has a dedicated hub featuring everything a renter might want to know. From demographic basics like population size and income to city highlights and fun facts, we’ve got you covered. These guides showcase local points of interest, from parks to universities and airports, and they offer a helpful overview of what it’s like to live in that area.

Renters will find a brief overview of the area, links to rent trends, breakdowns of the different neighborhoods, and lists of local apartment communities that might fit their needs or budgets.

Rental trends

What’s the average rent in a given area by number of bedrooms? How much square footage are you likely to get? Have rents been trending up or down?

Answers to these questions and more are right at your fingertips. Based on live data from Apartments.com listings, these rent trend dashboards offer a comprehensive look at your local market and can be an essential resource in showing how your community stacks up against the competition.

From a rent affordability calculator to a breakdown of neighborhoods by most affordable, most expensive, and most available, this resource helps match renters with the apartment communities that are best suited for their budget. Renters can select a neighborhood to directly view the available listings in that area. Data is refreshed on a daily basis.

Recommendations from local residents

A new series from Apartments.com features the ins and outs of a specific metro, based on surveys and interviews with current residents. From transit tips to favorite festivals, these recommendations offer an inside look into what it’s like to live in your city.

Check out the guides so far, with more coming soon:

• Atlanta
• Chicago 
• Los Angeles
• New York City

Driving quality leads to your community

With these useful guides and dashboards, it’s easier than ever for renters to discover new neighborhoods, find your listings, and fall in love with your community.

And the more information renters have at their fingertips, the more empowered they are in their rental search, and the fewer questions they’ll have for your leasing teams before they’re ready to sign.