Melissa White on What Really Matters in Property Management

In this latest episode, Marcia goes deep with Melissa White about surviving tragedy and continuing to thrive. The managing director of Perennial Properties shares how personal and professional support can be a lifeline, why and when it’s worth letting go of the little things, and what inclusion truly means.

Minutes with Marcia B. is a monthly series from Apartments.com. Whether you’re a property manager, owner, or executive, join multifamily expert Marcia Bollinger as she sits down with leaders across the industry to discuss their success stories, defining moments, and personal insights. Get the real stories behind the multifamily headlines and help your career thrive.

Melissa White, CAPS, CAM, is managing director and a partner at Perennial Properties, where she has worked since 2014. With over two decades’ experience in the multifamily industry, Melissa is on the executive board of directors for the Atlanta Apartment Association as chair-elect and will make history as the first Black female chair in 2024. She also serves on the Georgia Apartment Association and the National Apartment Association Services Board of Directors.

Marcia Bollinger is the senior vice president of multifamily for Apartments.com. With over 40 years’ experience in apartment lead-generation tactics, Marcia was instrumental in building the Apartments.com Network into the country’s premier internet listing site. She is the recipient of the National Apartment Association’s Lifetime Achievement Award, Certified Apartment Supplier designation, and NSC Victor Award.

Looking for more Minutes with Marcia B.? Check out the rest: LuAnne Acton Ross (episode 1), Jamie Gorski (episode 2), Laurie Lyons (episode 3), Jennifer Staciokas (episode 5), Tony Sousa (episode 6), Lisa Taylor (episode 7), Pat Hutchison (episode 8), Matt DeGraw (episode 9), Debbie Phillips (episode 10), Sharon Hatfield (episode 11), Robert Gasteiger (episode 12), Daryl Smith (episode 13), and Greg and Sloane Cerbana (episode 14).