How can you attract the highest quality leads to your listings to fill your vacancies? At Apartments.com, we’re constantly looking for new ways to help you and your future residents. Check out six tools we’ve launched or expanded recently — and how advertising on Apartments.com is paying off for communities like yours.
1. Better cost transparency
What’s the #1 factor renters care about, year after year? Costs. Renters consistently cite price as their top consideration when searching for a new apartment. That’s why Apartments.com makes it easier for you to give renters the information they want:
- The Rent Estimate calculator lets you give renters the personalized info they need to make an informed decision. This interactive tool considers situational fees, like pet rent and storage fees, on top of monthly and one-time expenses, to give renters a comprehensive cost overview.
- With pricing by move-in date, you can list specific rent costs based on the start date of the lease, to best meet your occupancy needs. This gives you — and renters — more flexibility in scheduling and budget.
- With pricing by lease term, you can show renters how different lease lengths, like 10 or 14 months instead of the standard 12-month lease, for example, will affect their monthly costs.
With more price transparency, renters are better informed, and you’re more likely to see applications from serious renters who actually meet your eligibility requirements.
2. Expanded tour scheduling
Did you know that you can enable scheduling for not just the traditional in-person guided tour but self-guided and virtual tours as well? Whether the tour is in-person with an agent, led virtually by an agent, or self-guided, Apartments.com lets you integrate tour scheduling directly into your listing.
That way, renters can schedule a tour quickly and efficiently — no need to play phone tag. More and more communities are choosing to enable tour scheduling, and an increasing number of communities are opting to sync their feature to their property management software for added time savings. Renters on Apartments.com are on track to schedule 3 million tours through the site this year.
3. A new way to discover your brand
Did you know that nearly nine in 10 renters want to know the brand behind their apartment community? Now you can show off your brand directly through Apartments.com. A new directory, integrated into Apartments.com website, helps you build brand awareness for your management company and attract more renters to your properties.
When searching for their next home, brand-loyal renters can browse your available properties across the country to see which communities you operate. And what about renters who haven’t settled on a property management company yet? They can easily explore which property management companies operate in their local area — and discover their next community.
4. A faster, smoother way for renters to apply for your units
With the Apply Now functionality from Apartments.com, the customer journey is more streamlined than ever. Renters interested in a specific unit can click the Apply Now button on your listings and go straight into your leasing portal. Not only does this approach reduce friction and customer drop-offs, it also creates a more efficient process for your team.
This new tool has been growing in popularity among advertisers and renters alike. One in five leads on Apartments.com now comes in through Apply Now, and these leads convert at a higher rate than any other type of leads.
5. More ways to automate your listings
Give renters the latest information about your available units, straight from your property management software. From unit details to tour scheduling, Apartments.com supports integration with a growing number of tools and platforms. Whether you use AppFolio or Entrata to handle applications or rely on Tour24 or Yardi’s RentCafe to schedule tours, you can now sync your Apartments.com listings directly to a long list of industry-leading multifamily software.
6. An inside look into your individual units
Renters don’t just want to know about your community — they also want to know all about your available apartments. How far is Unit 415 from the elevator? Does Unit 224 have stainless steel kitchen appliances? What does the view from Unit 330 look like?
In fact, 99 percent of renters tell us they want to see unit-specific information in their online rental search, according to the latest renter survey by Apartments.com. “I want to see actual photos of the unit itself, not photos of another unit that looks similar,” one respondent explained.
That’s why the types of unit-specific information you can add to your listings continues to expand.
The payoff for unit-level detail is clear. Better informed renters are higher quality leads. It’s no wonder that listings with unit-level detail receive a boost in lead-to-tour and lead-to-lease conversion rates.
Watch now: A walkthrough of what’s new
Join Apartments.com’s Arjun Anandan to explore the latest features and how they can help you. Check out the on-demand webinar now:
More renters, better leads
With industry-leading tools and features, Apartments.com continues to provide maximum exposure for communities like yours.
From April through June, Apartments.com delivered:
- 2.1 billion media impressions reaching 90% of renter households
- 49 million visitors per month
- 1.5 billion page views
- 19 million leads
To learn more about how you can take your advertising strategy to the next level with Apartments.com, connect with a sales representative in your area.
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