In this article: AI can be used in various facets of residential rental real estate, including generative descriptive text for your rental listing.
Writing property descriptions is often a daunting and time-consuming task. That's where Apartments.com steps in with a game-changer. Here at Apartments.com, we are revolutionizing the rental industry with new features designed specifically for landlords, property owners, and property managers. Our new AI-driven feature is all about making your life easier by crafting detailed and captivating property descriptions using the information and photos you provide. Plus, as of today, 80% of landlords, property managers, or property owners who have shared their feedback with us have chosen “I liked it.”* In this article, we’ll guide you on how to make the most of this tool to create a standout listing on Apartments.com.
How Is AI Used in Residential Rental Real Estate?
Artificial Intelligence (AI) is transforming the real estate industry. As a landlord, you're at the forefront of this change. As of today, AI is being used to streamline and enhance various aspects of the rental process, from property management to tenant screening and now, property listings.
One of the most exciting applications of AI in residential rental real estate is in the creation of property listing descriptions. Apartments.com uses the information you provide about your property, such as the address, number of beds and baths, amenities, and photos, to generate a comprehensive and engaging property description.
Among these, photos are the most important part of the generator, as the AI can accurately recognize spaces like dining rooms or bathrooms, and is able to use this information when creating your description. The more information you provide, the more detailed and attractive your listing will be. This not only saves you time but also ensures your listing is optimized to attract the right tenants.
According to an article by McKinsey, AI is set to revolutionize the real estate industry by improving efficiency and providing personalized experiences. Embracing these AI tools can give you a competitive edge, helping you to attract tenants and manage your properties more effectively.
How Can I Use Apartments.com AI to Generate a Listing Description?
As a landlord, you want to make your property stand out in the crowded rental market, and the new AI feature on Apartments.com helps you do that. This feature generates detailed and engaging property descriptions based on the information you provide. But how exactly does it work, and how can you use it to create a standout listing? Let's dive into the process and explore how you can leverage this AI tool to optimize your property listings.
1. Provide context
One of the most important things when first creating your listing on Apartments.com is providing context for your rental property. It is essential to give Apartments.com as many details about your rental property as possible. This includes the property’s address, number of bedrooms, and pictures. Our AI tool will scan over these details to help create the most efficient and comprehensive description for your rental listing.
2. Generate property description
After providing context, it’s now time for the exciting part: Generating your property description! Select “Generate a Description” and our tool will do the rest!
3. Choose to apply AI generated description
After our tool has finished its magic, decide if you would like to use the description. If you do, hit “Apply Description.” If you want to edit the description, go ahead and select “Apply Description” and make any necessary edits.
4. Submit your feedback to Apartments.com
Your insights are invaluable in helping us enhance the AI property description generator. Whether you loved the ease of use or have suggestions for features that could boost its effectiveness, we want to hear from you. Apartments.com is dedicated to consistently improving this tool to better serve your needs. Your feedback not only shapes the future of the generator, but also ensures it becomes an even more helpful resource for property listings.
To share your thoughts, be sure to answer when asked “How did you feel about using the description generator?” with “I liked it” or “I didn’t like it.” If you respond with “I liked it,” thank you! Here at Apartments.com we are glad to hear that you find this tool helpful. If you respond with “I didn’t like it,” again, thank you for your response! We appreciate your feedback, which is why you’ll be able to select if the generator was:
- Inaccurate
- Took too long
- Poorly written
Our product team relies on these replies to enhance and perfect the tool, so we want to know what you think!
How Does AI Benefit Landlords?
Artificial Intelligence (AI) is not just a buzzword in the tech industry; it's a game-changer for landlords. The use of AI in the residential rental real estate sector is transforming the way landlords manage properties, interact with tenants, and market their listings.
One of the key benefits of AI for landlords is efficiency. The AI tool offered by Apartments.com is a great example of this since it streamlines the process of creating comprehensive property descriptions. By using the information you provide, this AI tool crafts engaging and detailed listings, saving you the effort and time of writing compelling descriptions yourself. This allows you to focus on other aspects of your business while ensuring your properties stand out in the market.
According to the National Apartment Association, AI can analyze vast amounts of data to provide insights that can help you make informed decisions. Embracing AI tools like the one offered by Apartments.com can truly revolutionize your approach to property management and marketing.
What Are Best Practices When Using AI?
When it comes to using AI in the residential rental real estate sector, there are a few best practices that can help you make the most of these innovative tools. AI is a tool to assist you, but it still requires some oversight. While AI can automate tasks and provide insights, it's still crucial for you to stay involved and make informed decisions based on the information AI provides.
Another important practice is to provide as much information as possible. AI tools, like the one offered by Apartments.com, rely on the data you provide to generate property descriptions. The more detailed and accurate your information, the better the AI can perform. This leads to more comprehensive and engaging listings that can attract the right tenants.
Review your rental property’s description
Once AI has generated your property description, review it carefully. Check for accuracy and completeness. Ensure that all the key features of your property are highlighted, and that the description is engaging and appealing to potential tenants. Remember, AI uses the information you provide, so if something is missing or incorrect, review your data.
Make edits as needed
While AI is a powerful tool, it's not infallible. After reviewing your AI-generated property description, don't hesitate to make edits as needed. If you feel that certain features of your property are not adequately highlighted, or if there are aspects that you'd like to emphasize more, feel free to make those changes. The AI-generated description is a starting point; you can always refine it to better suit your needs and attract your target tenants.
List Your Rental Property on Apartments.com
Don't wait to take advantage of the AI feature on Apartments.com. This tool can save you time, help you create engaging listings, and give you a competitive edge in the rental market. Remember, the more information you provide, the better your listing will be. So why wait? List your property on Apartments.com now and let AI help you attract the right tenants.
*This data has been provided by Apartments.com's product analytics.
