Great staging helps residents envision not just an apartment but also a lifestyle and home at community, so there’s a lot of pressure to get it right. Here are four fresh design trends in the multifamily industry.
Dark backsplash and cabinetry
Cooling down the color palette in the kitchen is definitely coming of age and it looks great. If you’re considering a refresh in your community portfolio it’s worth looking at blue, gray or dark-stained backsplash and cabinetry. If done right, it can produce a stunning and unique selling point for your community.
Bolts of color
Restrained use of accent color is becoming more frequent in some of the best staging on Apartments.com. Color palette is a matter of personal taste so a lot of bright pastels in a staged unit still poses a risk. However, in a world of bland staging images, small and smart accents can catch potential renter’s eyes and make your community standout.
Show the bike room
Bike rooms are often bland looking concrete spaces shoehorned into a community. Frankly they’re not pretty. They also receive significant engagement from our social media community. Cyclists love them; this is an amenity that’s a true differentiator. Make sure you show off your bike room, preferably with several bikes in it so it can be easily identified, and any other bike-related amenities off in your photo tours.
Embrace a theme
Communities continue to become savvier about staging and photography. This is great for consumers and creates an opportunity for communities with unique styles to express themselves a little bit more than they might have in the past. If the architecture of your community supports it, we’d really recommend picking a theme. Whether you go nautical, Western, or modern, a consistent design theme can add personality and purpose to your community.
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