While a regular part of property management, tenant turnover can have significant financial and operational impacts. Between cleaning, repairs, advertising, and loss of rental income due to extended vacancy periods, the costs of tenant turnover can add up faster than you might expect.  If you are experiencing frequent move-outs, it can feel like the movie “Groundhog Day.”  Learning how to reduce turnover and handle it efficiently is key to maintaining a profitable and well-run rental property.

From improving tenant communication to offering lease renewal incentives, there are ways to keep your current renters happy while keeping your property occupied.  This guide will walk you through creating a smooth process for handling turnover and provide practical tips to help retain tenants who’ll gladly stick around for the long-term.

What is tenant turnover?

Tenant turnover refers to the process of tenants moving out of a rental property and being replaced by new ones.  It means that you are dedicating time and effort to managing the move-out process, preparing the property for new occupants, screening prospective renters, and crossing your fingers that the new tenants will work out.  These disruptions can strain resources, so it’s important to minimize turnover when possible.

What causes tenant turnover?

There are several common causes behind tenant turnover, many of which can be addressed with proactive management.  Tenant dissatisfaction is a leading factor, often stemming from unresolved maintenance issues, poor communication, or unmet expectations.  External factors like job relocations or changes in personal circumstances can also drive tenants to move.  Additionally, significant rental price increases can cause even the most satisfied tenants to reconsider their lease. 

By understanding these causes, landlords can take targeted action to address dissatisfaction, remain competitive in pricing, and foster long-term tenant relationships, ultimately reducing the frequency and impact of turnover.

How can turnover be managed?

External factors such as a tenant’s job loss or relocation are situations that are completely out of your hands.  However, there are a few conditions  where you can have influence.  By focusing on areas within your reach, you can play an active role in fostering an environment that attracts and retains tenants.

Taking proactive measures strengthens the stability and success of the property.  Though external challenges may arise, addressing manageable factors can make a significant difference in creating a positive and lasting landlord-tenant relationship.  Let’s review actionable steps that you have the ability to manage.

Maintain the property

Start by ensuring that your property is well-kept.  Promptly address any maintenance requests, as a clean and functional living space encourages tenants to stay.  Regular upkeep not only improves the property's appeal but also demonstrates to tenants that their comfort and well-being are a priority.  This level of attention fosters trust and satisfaction, making tenants more likely to view your property as a long-term home.

Communicate with your tenants

Open lines of communication are important!  Be proactive and conduct regular check-ins and inspections.  These will allow you to catch and resolve issues in the early stages.  Additionally, being responsive to tenant concerns builds trust and increases satisfaction.

When tenants feel heard and valued, they’re more inclined to stay, reducing turnover and vacancy rates.  Small gestures, like following up after a repair or seeking feedback on their experience, can make a lasting positive impression.  With Apartments.com rental tools, you can easily manage your property’s maintenance history and keep your tenant informed on the status of any requests.

Screen prospective tenants

A thorough screening process allows you to verify an applicant’s credit history, rental background, and employment stability, which minimizes the risk of missed rent payments or property damage.  Investing time into a comprehensive screening system also contributes to the long-term success of your rental property.  Reliable tenants are more likely to treat your property with care and adhere to the lease agreement, reducing the likelihood of conflicts or costly evictions.

Additionally, by choosing tenants who demonstrate financial and personal responsibility, you can avoid prolonged vacancies or turnover-related expenses.  A well-conducted screening process leads to a more stable and enjoyable rental experience for everyone involved.  Apartments.com allows landlords to screen applicants at no cost.

Offer a token of appreciation

A welcome basket packed with essentials such as a rolls of paper towels, hand soap, a small quantity of trash bags, along with a few packaged snacks is a low-cost way to help set the groundwork for a positive landlord-tenant relationship.

When a lease is up for renewal, offer an incentive that may persuade the tenant to renew their term, such as a small reduction of the rent increase or a free carpet cleaning.

Evaluate your pricing

Did you offer too deep of a discount because you needed to fill a vacancy fast?  If so, your tenant may experience sticker shock if you try to recoup those funds by substantially increasing the rent at renewal time.  Consider evaluating your rental pricing to ensure it remains fair and competitive within the local market.  Instead of doing deep discounts, make minor property upgrades that can add visual appeal, such as changing outdated faucet fixtures, installing a ceiling fan, or planting flowers.   

Conduct an efficient move-out process

Sometimes, a move-out is unavoidable.  Even the best tenants can choose to vacate a property.  Conducting an inspection weeks prior to a move-out can help identify any necessary maintenance or repairs while the tenant is still occupying the property.  This allows you to provide tenants with an opportunity to address damage or cleaning concerns, which can minimize disputes over the security deposit.

After the tenant has vacated the property, an official inspection should be conducted promptly to make a final assessment of the property's condition.  Using detailed documentation, such as photos or a checklist, can speed up this step while providing clear records if needed.

Once the move-out inspection has been completed, preparing the property for new tenants becomes the focus.  Quick and effective turnovers mean addressing maintenance and cleaning tasks immediately after the prior tenant moves out.  Hiring contractors or a cleaning company may help expedite this process, ensuring the property is in excellent condition for future tenants.  Additionally, landlords should take this time to evaluate whether any upgrades or updates, such as fresh paint or modern fixtures, would enhance the property's appeal.

Managing tenant turnover effectively requires a proactive approach that prioritizes communication and tenant satisfaction.  Open and consistent communication throughout the lease period sets the foundation for a smooth transition if tenants decide to move out.  Providing clear instructions about the move-out process, addressing concerns promptly, and offering support during the transition helps foster goodwill, leaving tenants with a positive experience.  Happy tenants are more likely to follow agreed-upon terms, renew their lease, and leave the property in good condition.  Each of these can streamline the turnover process and minimize disruptions to your income stream.

Preparing the property quickly and efficiently after a tenant leaves is also important.  Addressing maintenance issues and ensuring the space is thoroughly cleaned not only attracts new tenants but also shortens vacancy periods.  By implementing these proactive strategies and focusing on tenant satisfaction, you can reduce the challenges associated with turnover.  This not only protects your investment but also creates a reputation for professionalism, which is key to achieving long-term success in property management.

Apartments.com equips landlords with state-of-the-art rental tools for effective property management.  From advertising to lease creation, we’ve got you covered!  Check out our suite of services today!

Sharon Livsey

Hello, I am a content writer for Apartments.com. With over ten years in the real estate industry, I aim to provide helpful tips and timely information to both property owners and landlords.