Are you getting the most out of your Apartments.com listings? Review this checklist to make sure you’re following the best practices to attract high-quality leads.
1. Add high-quality multimedia to show off your community
Photos and videos aren’t just a nice-to-have in today’s world of multifamily advertising — they’re a requirement. Attract renters’ attraction with beautiful photos and videos that highlight your community’s best features.
Relevant images and videos help your community generate more views. Upload high-resolution photos, especially of attractive building exteriors, outdoor common spaces, bedrooms, living rooms, and kitchens. For interior shots, use staged rooms with furniture instead of empty rooms. This can help renters visualize the function of a space, making it easier for them to “mentally move in.”
Did you know that listings with 3D tours generate up to 42 percent more leads? Consider adding 3D tours, HD videos, and drone videos. And don’t forget to update your multimedia regularly to offer renters an up-to-date look at your community.
2. Include detailed information about your property
Today’s renters want to know as much as possible about your community and available units before they decide to schedule a tour. Renters on Apartments.com engage more seriously and for longer with properties that include robust details in their listings.
Give renters the details they want: List out your community amenities and apartment-specific features, and post a property map. In your descriptions, make sure to include relevant terms from the top searched-for keywords. And don’t forget to include detailed pricing to address renters’ #1 priority.
Which amenities are most renters looking for in their rental search? These five features came in top in the latest renter survey from Apartments.com, so if your property has these features, make sure to feature them prominently in your photos and descriptions:
- In-unit laundry
- Air conditioning
- Dishwasher
- Off-street parking or garage
- Balcony, patio, or private outdoor space
Want to know which features are topping the list in your local market? Check with your Apartments.com sales rep for the latest renter insights report for your area.
3. Enable tour scheduling
When you let renters book tours online through your listings, you can convert them faster, saving your leasing team precious time. Renters are on track to schedule 3 million property tours through Apartments.com listings this year.
If your listings don’t currently include tour scheduling, take advantage of this time-saving tool. To streamline your processes further, make sure to sync tour scheduling with your property management software.
And don’t forget to opt in for as many types of touring methods as your community offers. With tour scheduling through Apartments.com, you can let renters book an in-person tour with an agent, choose a self-guided tour, or even schedule a live video tour with an agent.
4. Let renters apply directly from your listings
Every point of friction can be the opportunity to lose a customer. Convert your leads smoothly with Apartments.com’s Apply Now functionality. With this option, you can drive renters directly to your leasing portal. Just enable the feature to include an “Apply Now” button for each available unit at your property.
5. Automate your feed
Give renters the most up-to-date information straight from your property management software. Did you know that properties on an automated feed generate 28 percent more leads per month?
Not only do up-to-date listings build consumer trust, but they also rank better in search. When you sync your listings to feeds, you save your leasing team time, generate more views for your property, and provide renters with the latest, most accurate information about your available units.
6. Choose the right ad package for your needs
Looking to increase your exposure and lead volume? Earn higher sort order in search by bumping up your ad package to meet your leasing goals. Browse your advertising options to select the right plan for you.
7. Solicit reviews to build consumer trust
A whopping 98 percent of renters rely on ratings and reviews to select an apartment, according to the latest Apartments.com survey. If your community lacks reviews, you may miss out to your competitors.
Encourage residents to rate and review your community across the top platforms, including Google and Apartments.com. Listings that have at least one review receive up to 50 percent more leads than listings that have no reviews, according to 2023 lead data research by Apartments.com.
Does your community already have reviews? Level up your game by soliciting new reviews from your residents. For the best results, we recommend having at least 10 reviews within the past year — consumers consistently report having greater trust in businesses that feature recent reviews.
Watch now: How to optimize your listings for better leads
Apartments.com’s Arjun Anandan shares the latest tips on how to increase your lead-to-lease conversion rate.
Looking for more insights?
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