Surveys consistently show that renters care about price above other factors. But not showing fees isn’t the solution. In fact, price transparency in your advertising strategy can be a powerful way to reach your occupancy goals.

2024 is on track to break the 40-year record for the most units delivered in a single year. Even so, the multifamily market continues to show signs of stabilization. Join CoStar’s Jay Lybik to discover the top takeaways from the third quarter.

Curious about using artificial intelligence in your social media marketing but not sure where to start? Join social media expert Erica Byrum for a practical guide to implementing AI in your day-to-day processes.

What is the nation’s largest apartment owner doing to meet the needs of renters? Greystar’s Becca Hallisey sits down with Apartments.com’s Chris Hood to share the company’s data-informed marketing strategy.